Corporate management[ edit ] Chipotle's team includes a residing corporate office of managers and its board of directors.
Overland Park, KS http: The shop employs 21 employees and provides music on the weekends. The coffee shop is open 6 days a week and open for breakfast. The shop has a full kitchen and in addition to pastries provides traditional breakfast offerings. The store is for sale, which could potentially impact market share.
The Revo Cup is a specialized roaster. The owners from Ethiopia roast the Ethiopian coffee in the store themselves, providing a truly unique roasted coffee experience. Due to its unique roasting methods, and its limited food offerings, the subject should do well against this competitor.
The shop occasionally offers live music on the weekends. The shop has drive throughs on both sides with a small walk up.
The business was established in and is privately held. The store is larger than the subject and occupies 5, square feet. The facility has a great reputation and following.
Median age of Technically savvy; active in golf, tennis and swimming. Lifestyle reflects youth, mobility, and growing consumer clout. Residents go where the jobs are located. Love to travel and exercise; rely heavily on cell phones, PCs and the internet to stay connected.
This market segment is active physically and financially. While employed by a national restaurant chain, Mr. Jones was constantly directing patrons to offsite coffeehouses for those seeking that final dessert and cup of coffee prior to finishing their evening.
This is the reason he ultimately began seeking the location for his coffee house. So, despite the large amount of marketing and advertising directed at the younger age groups, savvy coffee shop owners will not forget to cater some of their offerings to the adult and senior market.
National Coffee Drinking Study. The Russet Cup will offer a unique experience for coffee aficionado by offering a quiet and cozy yet sophisticated cafe and offer a sense of refinement and peace in an otherwise hectic and fast paced world.
While other coffee shops cater to convenience with drive throughs or loud music venues late into the night, the Russet Cup will stand apart from its competitors with its quiet yet soothing ambience, capturing a truly unique and much needed market niche.
Many customers of the big national chains, while satisfied with their daily coffee would be intrigued to find a local coffee that is different.
Games, puzzles, mind benders and other activities that encourage customers to linger over their coffee Hosting or sponsoring local events entertainment, readings, book clubs, etc.
Using technology to creatively compete in marketing with the big chains — services like FourSquare, Yelp, and Google Places can increase visibility in the local market.
First Research The sales of coffee dominate sales of hot beverages, making up Coffee consumption is expected to increase through at an average annual rate of 2. The owner has firsthand experience, in operating and starting new restaurants, Handpicked baristas will bring professionalism and enthusiasm to the shop.
The Russet Cup has a minimal budget and is competing against larger and more established coffeehouses for market share. A small slice of a much bigger pie is the goal. Encouraging coffee drinkers to become coffee connoisseurs is the key to continued growth.
The coffee shop will have a contest offering 20 bottomless mugs and will publicize this promotion via radio advertising, as well as countertop displays and posters in the shopping plaza.
In addition, during its first year of operations the coffee shop will pass out a limited number of coupons for a free cup of coffee to prospective customers visiting the shopping center. What sets them apart from the competition is primarily its smaller cozier size combined with premium coffees served by knowledgeable baristas providing so much energy and enthusiasm for the products they sell.
Because they are small there is no red tape, and they can easily adjust business hours to say accommodate an afterhours book reading session whereas the corporate chains do not provide such an accommodation. The Russet Cup will truly cater to its patrons needs.
By specifically targeting three primary segments they can cater specifically to their needs. It is truly one of a kind coffee house offering outstanding gourmet coffees and blends, served by enthusiastic and knowledgeable baristas, in a warm, relaxed environment.
Compared to traditional print advertising, this is a cost effective tactic that will allow them to reach prospects in a highly targeted way e. Web Site - the Russet Cup will develop a simple Web site, which will provide basic information about the business, the menu, and links to their presence on the aforementioned social media channels.
Radio Advertising - During the first six months of operation, and during the busy holiday shopping season, the business will advertise on local radio stations.Turn Your Bad Small Business Location Into An Asset.
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Chipotle Mexican Grill, Inc. (/ tʃ ɪ ˈ p oʊ t l eɪ /, chih-POHT-lay) is an American chain of fast casual restaurants in the United States, United Kingdom, Canada, Germany, and France, specializing in tacos and Mission-style regardbouddhiste.com name derives from chipotle, the Nahuatl name for a smoked and dried jalapeño chili pepper.
The company trades on the New York Stock Exchange under the.