Marketing plan for dettol liquid handwash

Our passion for protecting health is what drives our innovation and ensures that we continue to grow. For decades, Dettol has been protecting families from illnesses and infections, and inamong s of brands, was ranked 3 for the most trusted brands in India in Brand Equity survey. Dettol Antiseptic Liquid Recommended by medical professionals and trusted by mothers, Dettol Antiseptic Disinfectant Liquid removes germs from skin, safeguards from infections caused by cuts and scratches. Dettol Original Liquid Hand Wash Dettol Liquid Handwash protects against illness causing germs and keeps your hands hygienically clean and refreshed.

Marketing plan for dettol liquid handwash

Email The growing Dettol Soap Range Having grown up in the rural areas at a time when most of us used home made remedies for injuries, cuts and bruises, I can only vaguely remember seeing a bottle of Dettol liquid antiseptic before it became a common feature in my high school locker and later on in my own house.

I am quite experimental in my monthly shopping. Its important to choose a brand and know why you are loyal to it as opposed to just settling on a brand due to family traditions or formed routine. This was no different with the antiseptic and soaps.

InReckitt Benckiser, the Manufacturers of the Dettol trade name for a line of hygiene products which been in use since before the s, introduced soaps, wipes and liquid wash under the Dettol trademark in the Kenyan market.

Reckitt Benckiser launches Dettol Liquid Soap Skincare

Call it the power of advertising, I decided to try out the soaps and I loved the cool fragrance. It became a permanent feature in our shopping list until they decided to drastically reduce the size. Our family had since grown and we found ourselves buying 3 extra bars to last a whole month, needless to say, we sought an alternative.

To be honest, I had never tried the hand wash or the wipes until the good people from Dettol gave me samples to try out. The hand wash is starting to grow on me.

Marketing plan for dettol liquid handwash

It has a pleasant fragrance and does not leave one with dry chapped hands unlike most hand wash soaps. However, for a family product, the bottle is prone to misuse by kids. It ought to have a mechanism like a parental lock, like most kids medicine, where its only the parent who can unlock.

The way the bottles are, one is bound to pour more liquid on their hands with one squeeze than they need to wash their hands. The wipes, though meant for hands, found more purposes to serve. However, at a retail cost of Ksh.Marketing Research Paper on ACI Savlon Handwash- Brand Equity Failure.

Uploaded by. or download with email.

Strategic Management HUL Lifebuoy | Jai Thakker -

Marketing Research Paper on ACI Savlon Handwash- Brand Equity Failure. Download. Marketing Research Paper on ACI Savlon Handwash- Brand Equity Failure.

Uploaded by. Jawad M Rashid. Savlon or Dettol liquid hand wash and other data. Dettol was also used to protect mothers from illness after childbirth.

Marketing plan for dettol liquid handwash

Ever since then, Dettol liquid has been trusted around the world to help clean wounds caused by cuts, bites, grazes, insect stings and for personal hygiene to help mums protect their families from harmful germs.

stp of dettol antiseptic liquid Dettol is one product that is utilized by the entire family. USAGE RATE: Dettol comes in different packages for different types of consumers, depending on the quantity they packaging ranges from 50ml to ml. Dettol has products like antiseptic liquid, soaps, sanitizers, bodywash etc.

7. Strong advertising and marketing campaigns through TVC's, OOH hoardings, print media & online ads. Weaknesses. 1. Despite excellent product, limited penetration in rural markets 2. Competition from other similar products means stagnant market share for Dettol. • The brand started its journey in as antiseptic liquid, but over the years, it has been extended to a number of product categories like toilet soaps, liquid handwash, liquid .

Drug information for Protex Balance antibacterial liquid hand soap by Colgate Palmolive Company. Includes: facts, uses, warnings, directions and more.

Dettol Sweeps the Market With Catchy Jingles | Adage India